Welcome to the GYDA Book Initiative. Where we connect you with the books you need to run your agency smarter and lead a happier life.


Valentine Competition

Roses are red
Violets are blue
We love reading books
and sharing them too!

The Valentines Competition is Now Closed. Winners Announcing Soon!

1. Find Your Flame - Why Motivation Matters More Than Talent by Sophie Bennett.

Sophie Bennett explores why some extraordinary people have enough drive to win medals, start companies, inspire communities and lead millions of people when many of us struggle to get out of bed some mornings.

The author reveals the tools that the most driven and successful people unknowingly use to get motivated, and uncovers their most successful strategies for staying energised and enthusiastic over the long term.


2. Just Ask - Why Seeking Support is Your Greatest Strength by Andy Lopata.

In Just Ask, Andy Lopata explores the change in mindset needed to embrace the support of our networks and the power of doing so. He discusses the impact that transparency can have on individual and collective achievement and illustrates with case studies based on exclusive interviews how it has already affected people from all walks of life.

3. GYDA Initiative - Strategy Workbook by Robert Craven.

Running an agency is not easy. It is certainly not as easy as everyone makes out… or is it? Taking you through a series of thought-provoking strategic exercises the GYDA Initiative – Strategy Workbook works to create a clearly defined strategy to take your digital agency to the next level. The workbook is unique, it makes you address every aspect of your life… make plans for the business, for your professional career and for your private life.

The workbook has two parts. Part One takes you through a strategy workout and Part Two is a journal to hold you accountable to the goals you have set. Are you game?

Are you struggling to get your team to perform at the top of their game? It doesn’t have to be that way.
In Banish the Bottleneck Simon helps you turn your unproductive and unengaged team members into the (almost) perfect team you deserve.

Influencer marketing is one of the fastest growing advertising media today and expected to surpass $15bn in 2022.
In this book you will discover:
● What is influencer marketing
● Who are influencers and how do they work
● Different types of influencers
● Creating the right campaign brief
● Understanding influencer agencies, platforms and media agencies
● Different types of influencer campaigns and tactics
● Making sure its legal and compliant
● Evaluating and measuring success

Book Initiative Library

If you'd like us to feature your book in the initiative, please send us an email with the details!

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